Retail

Coopay, CoopKey, terminals & loyalty - powered by Aera

Client:
Coop
April 22, 2025
1200 stores
Revenue € 5.3 billion
"Aera’s ID-services enabled us to be a digital frontrunner in Norway and simultanously reduce our costs."

To create unique and innovative payment and ID experiences, Aera has been an important partner for Coop.

In store

Coop has deployed Aera terminals in all of their stores, which have contributed to faster processing at checkout and a significantly lower error rate. The terminals are equipped to recognize Coop’s own Coop Mastercard, allowing consumers to earn bonuses in Coop’s stores without any other form of membership identification.

Mobile

To increase loyalty and conversion rates, Coop has implemented Aera’s payment solution in their loyalty app and created Coopay. Coopay is a wallet solution used by 20% of Coop’s members and has reached 1 million active users and more than 100.000 daily transactions. Thanks to Aera’s comprehensive platform, Coop receives consolidated daily settlements for all transactions in-store, regardless of whether the payment is made through the payment terminal or via mobile.

Aera has also contributed to Coop’s digital key app, which grants customers and personnel access to unmanned stores and ensures ID/age control.

Online solution

Utilizing the complete product suite, Coop has also implemented Aera as a payment method for their online stores obs.no and obsbygg.no. This allows stores to easily track transactions, regardless of channel.

Together with Aera, Coop Norge was the first merchant in Norway to launch its own in-store payment solution. Utilizing Aera in-app services for both identification, customer wallet and mobile payment. Many of the same services are used on our mobile key app, in which customers can lock themselves into a a digitally manned store (unmanned) using our mobile app and Aera’s ID technology. Coop Norge uses all of Aera’s ID-services, which has enabled us to be a digital frontrunner in Norway while, at the same time, reduce our costs.

- Kristian Bjørseth, Head og Payments & Store Technology

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