Giving merchants control over payments and data

In a digital landscape where trust is everything, payment security has become more than a technical requirement — it’s a competitive differentiator. For e-commerce businesses targeting Northern and Western Europe, delivering secure, seamless, and locally familiar payment experiences is now essential to earning customer confidence and driving conversions.

Paying online used to mean entering card details and hoping nothing timed out. Now, many shoppers complete purchases with a tap or face scan. Digital wallets are reshaping expectations—and while you don’t need to adopt every trend, understanding this shift can help your webshop stay aligned with how customers prefer to pay.

Aera Payment & Identification AS, has acquired the Danish eCommerce payments company Swiipe. This acquisition marks a significant milestone in Aera's journey to establish a pan-European leader in in-store and eCommerce payments, incorporating identity-, payments- and financial services. The integration will enhance speed, scale, and innovation to better serve merchants across the Nordic region, Benelux, and beyond. Aera is a Norwegian merchant-owned payments provider supported by industry leaders such as NorgesGruppen, Coop Norge, and Colruyt Group.