Retail
Loyalty and payments, in one. Fuelled the Aera platform.
Client:
Norli
March 31, 2025
200 stores
2 billion turnover
Norli is at the forefront of seamless commerce and digital services, which aligns well with the focus we have in Trumf and NorgesGruppen.
Norli is the no. 1 book retailer in Norway, with an annual turnover of over 2 billion and 200 bookstores spread across the country. Founded in 1890, Norli carries long traditions as a quality book store offering a wide range of books in all fields and competent book loving coworkers.
As a Trumf partner (NorgesGruppen loyalty ecosystem), its crucial for Norli that consumers can remain loyal to both Norli and Trumf, and easily identify themselves as members of both concepts. With terminals from Aera, Norli can identify both memberships on the payment terminals at the moment of payment with a simple tap.
Norli is a pioneer in the loyalty look-up business, and probably one of the few that have the possibility to check if you are a customer that qualifies for bonus earning, discount, rebates or reedeming of coupons – in two different loyalty programs at the same time – before the payment transaction is done and recalculated – with only the tap of one card; your payment card.
It feels good to know that you are on the right team. A team that cares about each other, has ambitions and goals, and loves accomplishing things together. I am on such a team, and to achieve what we want for our company, we also need good help and sparring from several other teams with knowledge and experiences different from ours. A big thank you to our partners Trumf and Aera!
- JOHAN BAKLUND, CEO AT NORLI
