Strategic Synergy: Empowering Merchants with Enhanced Solutions
This strategic union merges Swiipe’s agile eCommerce innovations with Aera’s robust, scalable payment infrastructure, which processes one-third of all card transactions inNorway. Together, Aera and Swiipe will provide a comprehensive omni-channel experience—from online checkout, customer identification and in-store terminals.
At Aera, empowering merchants to thrive through superior payment solutions is at our core said Øyvind Apelland, CEO of Aera. The addition of Swiipe allows us to expand this vision swiftly, both technologically and geographically. We are happy to welcome the highly competent e-commerce crew onboard in the Aera family.
Anders, founder of Swiipe says, “From the very beginning our vision has been enhancing and enabling a seamless and exceptional user experience. Through this focus we have been able to increase the merchant’s conversion rate and basket size substantially. Joining Aera adds even more to the vision and gives us the strength to scale faster—both in terms of technology and reach.Our shared vision in winning the payments space through unique, frictionless customer journeys makes this a perfect match
“Becoming part of Aera marks a new chapter - not just for us, but for our merchants too.Together, we’re building a Nordic payments powerhouse, with the scale, stability, and ambition to deliver even more value to those we serve. What’s important to our merchants stays important to us - and now we can deliver on it at a whole new level.”
- Amanda Creutzberg, COO in Swiipe.
Christian Normann Eiland, CTO in Swiipe comments;
“Becoming a part of Aera providesa strong opportunity to take what we’ve built to the next level. Technically, it’s a huge step forward - we’re combining capabilities that let us scale faster, operate even more reliably, and support merchants of all sizes across markets. It also gives our team the resources to go deeper on innovation and keep pushing the boundaries of what great payment experiences can look like."
A Shared Vision for a Pan-European Payment Ecosystem
Bringing Swiipe into Aera supports our ambition to become a premier provider of merchant-focused payments and identification services across the Nordics and Europe. With Swiipe’s platform now part of Aera, we're set to enhance our eCommerce capabilities with innovative solutions at the payment stage.
We have great respect for Swiipe’s achievements, particularly their innovation and market agility, added Øyvind Apelland. Together, we will forge a comprehensive platform for omni-channel payments —leveraging local trust and international scope with future-ready technology. This step aligns perfectly with our strategic objectives.
🛒 Merchant Benefits
- Helping businesses create brilliant customer journeys at scale by transforming payment and ID to an enabler, not a hurdle.
- Access to seamless payment experiences across online and in-store channels
- Integrated conversion tools and loyalty features embedded in the checkout product
- Enhanced platform reliability and support, powered by Aera’s infrastructure
- Increased flexibility with support for Shopify, custom platforms, and POS systems
- A merchant-first approach: By Merchants – For Merchants
What’s next
Our teams are collaborating on a unified product roadmap while continuing to serve existing Swiipe and Aera customers. The integration of back-end systems, added value services, and joint market strategies will proceed in phases over the next 6–12months.
Together, Aera has a full suite of ID and Payment products, based on a modern and new platform – trusted by merchants of all sizes. We are now able to deliver on our promise to help retailers and merchants to digitalise, grow and make customer centric solutions that powers their uniqueness and competitive advantages.
About Aera Payment & Identification
Aera is a Nordic Fintech company founded by merchants to provide innovative Payment and ID solutions that enhance customer journeys and enable effective management, ensuring predictability, control, and influence in a dynamic payments landscape.
About Swiipe
Swiipe is a fintech payment company founded in 2017. Swiipe has from the very beginning been targeting the merchants biggest pain points by optimizing conversion rates, basket size and return rates through valuable services centred around the payments.
For press inquiries, interviews, or more information:
📩 Kristian Klavenes, Co-founder & CMO, Aera
📧 kristian@aera.id
📞 +4792647466
📩 Anders Riis, founder, Swiipe
📧 ari@swiipe.com
📞 +45 42424232
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